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Decision Analysis (DA)

Decision Analysis (DA)

Decision analysis (DA) is a systematic, quantitative, and visual approach to addressing and evaluating the important choices that businesses sometimes face. Ronald A. Howard, a professor of Management Science and Engineering at Stanford University, is credited with originating the term in 1964.1 The idea is used by large and small corporations alike when making various types of decisions, including management, operations, marketing, capital investments, or strategic choices.

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