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Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.

From the organization's point of view, this entire relationship encompasses direct interactions with customers, such as sales and service-related processes, forecasting, and the analysis of customer trends and behaviors. Ultimately, CRM serves to enhance the customer's overall experience.

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